Hello, I’m Taryn, one of Australia’s leading social Content Leaders and marketers based in australia
Taryn ‘Taz’ Elder: a content marketing, creative production and digital leader with 15+ years’ experience helping brands stand out in an increasingly crowded digital landscape.
I’ve led major content, social and creative programs for some of Australia’s biggest brands and organisations, including Tourism & Events Queensland, the Australian Open, AFL, Visit Melbourne and Tourism Australia.
My experience spans multi-million dollar digital content programs, major campaigns, influencer marketing, social and video production. I’ve built and led high-performing teams, shaped content and channel strategies, and turned big brand ideas into creative that connects with audiences and delivers measurable results.
I’ve also worked as a freelance consultant with small and medium-sized businesses, helping them simplify digital marketing and create practical content strategies that work.
In a nutshell: I bring together strategy, creative, production and distribution to help brands create better content and make sure it actually works.
BRANDS I’VE WORKED WITH
““Taryn played a key role in shaping Cricket Australia’s digital content strategy to enhance engagement with consumer and corporate audiences. Rarely do you find someone who is both creative and analytical in their approach to content. Her technical production skills and knowledge of digital platforms were invaluable to the organisation. Additionally, Taryn’s ability to connect with people and build strong relationships with stakeholders in a really natural and authentic way is an ‘x-factor’ that complements her technical skills fantastically..” ”
SOME mAJOR CONTENT PROJECTS I’VE WORKED ACROSS
“A digital content all-rounder, Taryn is an excellent content marketer and an even better videographer. She understands the video production process from start to finish with experience both behind and in front of the camera. Competent with storyboarding, casting, directing, filming and final editing, she is competent flying solo but thrives when managing a large production team.”