CHARITY PARTNERSHIPS

At Cricket Australia, I had the role of helping to grow our charity partnerships in the content realm. Collaborating closely with the CA partnerships team, my role focused on managing content delivery for some of Australia’s biggest charities, including Movember, the McGrath Foundation, and the Alannah & Madeline Foundation.

Through creative and strategic content ideation designed for multiplatform distribution, we achieved remarkable engagement and amplification, reaching millions of fans and effectively conveying crucial messages about Cricket Australia's impactful work alongside these incredible brands. Many of these pieces were picked up by broadcasters and received additional amplification through players' social media channels.

I laid the foundation for a powerful framework that facilitated effective content partnerships between charities and Cricket Australia, leaving a lasting impact in the world of sports and philanthropy 🏏🎗️🌟