AUSTRALIAN CATHOLIC UNIVERSITY

In a world characterized by mass production, ACU stands apart with its commitment to meaningful education, impactful research, and life-changing community engagement.

As part of the in-house agency function at ACU, my role centred around producing and crafting multimedia and video content, predominantly for external audiences through paid campaigns.

My responsibilities encompassed a range of tasks, such as managing ACU's YouTube presence, sourcing production teams and freelancers, storyboarding, scripting, conducting interviews, handling shooting and editing, developing video strategies, and ensuring proper archiving of valuable content.

Moreover, I was privileged to oversee some of ACU's major visual content projects, including the prestigious 360 Virtual Tour. These initiatives allowed us to showcase the university's facilities and campus in an immersive and innovative manner, leaving a lasting impact on potential students and stakeholders.

Working in such a dynamic and purpose-driven environment allowed me to develop my skills and reinforced the significance of genuine storytelling and the power of captivating content.

As ACU continues to redefine education and community engagement, I am proud to have contributed to the university's mission of making a positive difference in the lives of students and the wider community.