AUSTRALIAN OPEN

The Australian Open undoubtedly holds the title for one of Australia's most prestigious and renowned events.

Throughout three remarkable years, I had the incredible opportunity to be intimately involved in this iconic spectacle, leading major content projects, overseeing on-site teams, and effectively managing production agencies to deliver exceptional multi-channel content for both digital and broadcast distribution.

Working directly for the event, I contributed significantly to achieving the best-ever digital lead-in for the Australian Open. My efforts also extended to executing highly engaging commercial partner content and expanding global audiences with a multi-lingual offering.

During my tenure at Visit Victoria, my contributions to the Australian Open were pivotal in creating outstanding content for significant partner collaborations. This content resonated exceptionally well with audiences, amassing millions of views across digital and broadcast platforms. Through our innovative storytelling and seamless execution, we successfully captivated viewers worldwide, solidifying the Australian Open and Melbourne’s status as an exceptional and genuinely iconic event and destination.

HIGHLIGHTS

• Best-ever digital lead-in for the Australian Open channels

• Millions of impressions across both broadcast and digital channels

• Broadcast integration of content through key partner relationships and working collaboratively with PR Teams

• Influencer and creator-led collaborations amplify content to mass audiences

• Celebration of First People’s and Pride-related initiatives

• Increased ROI for content partnership program

• Record numbers for impressions and engagement of content